Sip Purified Water is the bottled water that promotes an active and healthy lifestyle through proper hydration. The brand currently has a stable following, due in part to a community of racers and fitness enthusiasts who recognize Sip as a constant hydration partner in races and fitness challenges. The current strategy revolves around product strengths, lifestyle tips centering on proper hydration, as well as tagged content of Sip’s participation in events. To further Sip’s reach, strategies include partnering with micro-influencers and mounting brand-led activations for more visibility.