Hearth products are the eco-friendly alternatives to kitchen staples like dishwashing sponges, scouring pads, and wash cloths. Plastic-free and completely compostable, Hearth products have the potential to become a distinct voice in the local and global conversation regarding environmental and social responsibility. At present, our strategy to balance product-centric posts with tips and guides on living an eco-friendly lifestyle has made the brand more accessible and relatable beyond the sale. What’s next? A solid media strategy to expand its community and partnering with like-minded brands like PLAF.